In this article series, we are discussing Oracle Real User Experience Insight (RUEI). Part IV was here. This is the fifth and final article in this series.

We were talking about the RUEI Application Accelerators. These are available for various Oracle applications such as E-Business, Siebel, PeopleSoft and JD Edwards. When the accelerators are used, application modules are automatically discovered and network objects are translated to business functions. These Accelerators provide auto-configured page names, module names, application names, application error messages and so on.
Using Real User Experience Insight and the Accelerators, KPIs and SLAs can be set up easily by the application managers who are responsible for important packaged applications in their enterprise.

Locate the error category widget on the dashboard, and click on the cube icon.




A graphical view of the error category is seen, as filtered on the EBS suite. There are different types of error categories. Click on the Content error link in the Legend section.




We have drilled down to the different kinds of content errors. As we can see, these are all EBS specific errors which are pre-populated due to the Accelerator.

You can right-click on any error, and select "My Oracle Support" from the dropdown menu.

This shows the integration of Real User Experience Insight with My Oracle Support (MOS), and lets you diagnose the problem faster.




This is now logged down to the My Oracle Support screen, and we can see the knowledge articles in My Oracle Support about the specific error that was right-clicked on.

Move to the Shop dashboard again.





One of the most important and interesting aspects of the Real User Experience Insight software is its ability to portray a User Flow or a transaction funnel. This is defined in Real User Experience Insight as a process that users follow to reach a certain destination in the website – such as, confirming an order.

Normally a website visitor would search for a product, add it to a shopping cart, and make a payment which would then result in the order being confirmed. The business owners would like to monitor such a flow and make sure it goes through completion without any issues.

If it does not, then RUEI can be used to analyze the exact cause of the non-completion.

We will now look at the Order Flow widget on this dashboard. Click on the cube button. 




The User Flow can be seen to have dropped off just before completing the order.

To analyze this further, we select a different view named "Flow status" from the View selection section in the left panel.




In the Flow status view, each step is seen in detail with performance indicators and the error percentage on each step. We can see that the actual errors occurred on step 2.

Click on the bar which is displaying the errors. This enables us to understand how the error impacted the user session, and which users were impacted.




This now displays all the users who were affected by the errors on that step. You can drill down to any of the users to see the detail.




This is the user activity page that you have seen before, with all the pages that the user visited in the session, with the camera icon available to view the actual page seen.

Hence if at any time, the User Flow in the main dashboard shows visible signs of constricting, this signifies that the users are dropping off before confirming the final order (or any other end goal of a user flow). On observing the signs, the IT department can immediately drill down, find out where the most errors are occurring in the User Flow, examine the session replay of the affected users, and attempt to correct the problem before there is further attrition on the website.

This enables Real User Experience Insight to be used very effectively for monitoring website User Flows, and considerably assist the business in satisfying and retaining its end users.




In this article series, we have looked at Oracle Real User Experience (RUEI). This product allows a company to effectively monitor multiple web applications, either internal or external facing. RUEI captures the network traffic at the switch level without impacting application performance, and allows full analysis of user sessions with the possibility of session replay in most cases. The technology used by RUEI is called Network Protocol Analysis (NPA) Technology.

Any bottlenecks in the website can be quickly found by analyzing the user experience. User Flows or transaction funnels can be set up that reflect the actual business work flow of the website up to the final point of a certain transaction, such as booking an airline ticket, or placing an on-line order. It is possible to drill down and examine why users are dropping off after any step, and rectify the issue – such as a slow page or application module, or content error.

The advantages of Real User Experience Insight are manifold. First of all, it aids in resolving user problems on websites. Support staff would immediately find it easier to reproduce the exact steps taken by users and find out what went wrong. Reproducing a reported problem with RUEI is much faster than if attempted manually. This drastically reduces the support costs – as a matter of common sense.

Real User Experience Insight also assists in effectively increasing the website visit “conversion rate”, so that visitors to the website increasingly perform desired actions which are the end points of the transaction funnels, since they are pleased with a better user experience.

Finally, since Real User Experience Insight helps in increasing customer satisfaction, it will also decrease the so-called “bounce rate” and more customers will return to the website.

The conclusion is that companies with large websites catering to external users, as well as those with internal users, would potentially find Real User Experience Insight (RUEI) extremely useful to monitor these websites, understand the end user experience, and improve the experience consequently.

About the Author

Porus Homi Havewala

Porus Homi Havewala is a Double Oracle Certified Master (OCM) in 11g and 10g. He was awarded the prestigious "Oracle ACE Director" title by Oracle USA in 2008. He worked as the Strategic Program Advisor at Oracle Corporation Singapore, and is a regional SME on Oracle Enterprise Manager technology, specifically concentrating on private/hybrid Database cloud capabilities on Oracle systems. Porus has worked prominently for a number of years at the largest telecommunications company Telstra in Australia, where he personally set up and managed the first production Enterprise Manager Grid Control 10g project in the world in the early 2000s, controlling thousands of Data Center targets with multiple Administrator teams around Australia. He has 26+ years of experience in the IT industry, and 18+ years of experience with Oracle Technology, including as an Oracle Developer and Oracle Senior DBA. He is the creator and manager of the Enterprise Manager blog with Oracle Press Credentials, the Clouds and Databases blog, and the "Oracle Senior DBA" group on with 61,000+ members. Porus is the author of thirteen published technical articles and three white papers on Enterprise Manager in the Oracle Technical Network (OTN), and has authored a number of Enterprise Manager Books. He started his technical writing with a book on Microsoft Foxpro as early as 1994. His recent Enterprise Manager books are as follows: Oracle Enterprise Manager Cloud Control 12c: Managing Data Center Chaos published by PACKT Publishing, and the latest book Oracle Database Cloud Cookbook with Oracle Enterprise Manager 13c Cloud Control published by Oracle Press. Dedication: I dedicate my pen and all its output to my beloved parents in heaven, they are the ones that have taught me the good values in life. Disclaimer: My writings in blog entries, articles or books express my views and opinions in my personal capacity and not that of Oracle Corporation.

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