John Pocknell is a senior market strategist at Quest Software and part of the Information Management business unit. Based at the European headquarters in the U.K., John is responsible for synthesising analyst data and customer interviews in order to create and evangelise solutions-based stories and messaging which relate to major IT initiatives for our extensive portfolio of database products, worldwide. He has been with Quest Software since 2000, working in the database design, development and deployment product areas and spent over 10 years as product manager for the Toad product line. John has been successfully evangelising Toad and other database solutions at various conferences and user groups around the world for the last 19 years as well as writing blogs and technical papers both internally and for the media. John has worked in IT for more than 30 years, most of that time in Oracle application design and development. He is a qualified aeronautical engineer with more than 10 years of experience in provisioning IT consultancy services and implementing quality assurance systems to ISO 9001.