Toad World Blog
This is the fifth part of series of blog posts on 'How the EU GDPR will affect the use of Machine Learning'
Article 17 is titled Right of Erasure (right to be forgotten) allows a person to obtain their data and for the data controller to ensure that the personal data is erased without any any delay.
This does not mean that their data can be flagged for non-contact, as I've seen done in many companies, only for the odd time when one of these people have been contacted.
It will also allow for people to choose to not take part in data profiling. Meaning that these people cannot be included in any of the input data sets. And should not be the scenario where they are included but they are flagged as not to be contacted in any post ML process where the consumers are contacted, just like I've seen in lots of places.
Click back to 'How the EU GDPR will affect the use of Machine Learning - Part 1' for links to all the blog posts in this series.
Written by Brendan Tierney
Brendan Tierney, Oracle ACE Director, is an independent consultant and lectures on Data Mining and Advanced Databases in the Dublin Institute of Technology in Ireland. He has 22+ years of extensive experience working in the areas of Data Mining, Data Warehousing, Data Architecture and Database Design. Brendan has worked on projects in Ireland, UK, Belgium and USA. Brendan is the editor of the UKOUG Oracle Scene magazine and deputy chair of the OUG Ireland BI SIG. Brendan is a regular speaker at conferences across Europe and the USA and has written technical articles for OTN, Oracle Scene, IOUG SELECT Journal and ODTUG Technical Journal.
Brendan has published the following books with Oracle Press book
- Predictive Analytics using Oracle Data Miner
- Oracle R Enterprise
- SQL & PL/SQL from the Experts